the week of 26 teas

Wed, 15 Feb 2012 14:39:37 +1100

And so ends the week of 26 teas.

T2 are poised to release 26 new teas across their range and I’m writing their individual blurbs.

So, how’s it work? First, I taste each tea and scribble down everything I can think of. I do a little research and poke my finger around the dry mix. I put my head in the hot teapot (or as far as my nose will go). Then, after I’ve tasted them all, I taste them all again - just dive straight back in. But this time I’ll write more creatively and draw out some images (figuratively speaking). Finally, I type out these little drafts and re-write with vigour. Et voila!

Inside tips: pomegranate, hibiscus, the Ayurvedic range, the new white teas and the Australian-grown blacks. But, of course, it’s a matter of personal taste.

Lines over porridge

Fri, 10 Feb 2012 15:33:28 +1100

Thanks to a borrowed copy of The Best Poems of the English Language by Harold Bloom, in the last week I’ve revisited Dante, Coleridge, Shakespeare and Wordsworth.

I’ve read Lines… at least four times this week, mainly over porridge.

Lines composed a few miles above Tintern Abbey, on revisiting the banks of the Wye during a tour
William Wordsworth
13 July 1798

FIVE years have past; five summers, with the length

Of five long winters! and again I hear

These waters, rolling from their mountain-springs

With a soft inland murmur.—Once again

Do I behold these steep and lofty cliffs,

That on a wild secluded scene impress

Thoughts of more deep seclusion; and connect

The landscape with the quiet of the sky.

The day is come when I again repose

Here, under this dark sycamore, and view 10

These plots of cottage-ground, these orchard-tufts,

Which at this season, with their unripe fruits,

Are clad in one green hue, and lose themselves

‘Mid groves and copses. Once again I see

These hedge-rows, hardly hedge-rows, little lines

Of sportive wood run wild: these pastoral farms,

Green to the very door; and wreaths of smoke

Sent up, in silence, from among the trees!

With some uncertain notice, as might seem

Of vagrant dwellers in the houseless woods, 20

Or of some Hermit’s cave, where by his fire

The Hermit sits alone.

These beauteous forms,

Through a long absence, have not been to me

As is a landscape to a blind man’s eye:

But oft, in lonely rooms, and ‘mid the din

Of towns and cities, I have owed to them

In hours of weariness, sensations sweet,

Felt in the blood, and felt along the heart;

And passing even into my purer mind,

With tranquil restoration:—feelings too 30

Of unremembered pleasure: such, perhaps,

As have no slight or trivial influence

On that best portion of a good man’s life,

His little, nameless, unremembered, acts

Of kindness and of love. Nor less, I trust,

To them I may have owed another gift,

Of aspect more sublime; that blessed mood,

In which the burthen of the mystery,

In which the heavy and the weary weight

Of all this unintelligible world, 40

Is lightened:—that serene and blessed mood,

In which the affections gently lead us on,—

Until, the breath of this corporeal frame

And even the motion of our human blood

Almost suspended, we are laid asleep

In body, and become a living soul:

While with an eye made quiet by the power

Of harmony, and the deep power of joy,

We see into the life of things.

muse sets sail

Thu, 19 Jan 2012 15:40:51 +1100

The scaffolding’s off, the ballast’s loaded and the sails are set.

The new Muse Copywriting website is officially launched!

With a downloadable portfolio and pea-green colour scheme, Muse is set to sail into uncharted copywriting waters.

Welcome aboard and enjoy!

-Jill Farrar